By Costanza Cerasi

Paris has always been one of the most famous cities in the world for fashion, but in the last years it has taken the further step. Fashion isn’t only in stores anymore, it has extended to museums. The most notorious example of this is the Louis Vuitton Foundation, conceived by the ultra-centennial fashion brand as a place of art celebration. The Foundation was inaugurated just over two years ago in 2014. It was projected and studied by architects Frank Gehry, creator of Guggenheim and Walt Disney Concert Hall, and Bernard Arnault, head of Louis Vuitton Moët Hennessy (LVMH).

LVMH the master of the brands

Bernard Arnault has always been devoted to exalting the concept of luxury, and now-a-days, culture is also a matter of luxury and the Louis Vuitton Foundation aims to make it accessible to anyone who desires it. “We wanted to offer Paris an exceptional place for art and culture and we had the audacity and excitement of entrusting Frank Gehry with the creation of a 21st century emblematic building” said Bernard Arnault.

Aesthetically speaking the foundation is impeccable. Surrounded by the Bois de Boulogne and the Jardin d’Acclimation, its imposing architectural structure is even more exulted. The structure itself is incredibly large, exactly 11,000 square meters dedicated to music, fashion, photography, literature and exhibitions. There is a library and an auditorium, along with the rooms for exhibitions. There are eleven galleries dedicated to permanent exhibitions, including one dedicated to its creator, Frank Gehry, and other large spaces reserved for temporary exhibitions.

LVMH Foundation as fashion designer

What distinguishes this foundation is its intent to encourage any form of art, and in its dissemination to a cosmopolitan public. In the past, both fashion and art were two very narrowly tailored interests only the upper class could benefit from. Today, fashion as art has become a widely open hobby for anyone who feels passionate about it.
“I only moved two months ago to Paris and I have already visited the foundation twice. It is an incredible experience, it is entertaining and inspiring and it values fashion as it should,” says Martina Montanari, a business student specializing in the fashion industry. This initiative opened the doors to this new concept of art that is proving to be extremely successful and capturing for the public.