By Grace Gulino, Madrid

Having a strong resume is enough to impress employers, but creating a video resume can be an even more effective way to intrigue your audience. Video CVs (or VCVs) allow you to introduce yourself in a more personal way than sending in a paper resume. With a video CV, it is possible to give your prospective employer an impression of your personality that they probably cannot sense just by reading about your accomplishments.

Be as natural as posible

To make a good video CV, it is important to keep certain things in mind. For example, it is a good idea to speak as you would if you were actually in front of the employer, so you do not give off a false image of yourself. It is also important to list all of your relevant experience, as you would on a paper CV, but in a conversational way that hold the attention of the viewer.

There are many examples that can be viewed on the Internet, and there is much that can be learned from them if you are interested in making one yourself. First, it is important to not go overboard and make your VCV so over-the-top that the employer cannot take you seriously. There is a difference between being creative and ridiculous.

This VCV done by Cristina Castro is an example of a creative, but straightforward way of presenting accomplishments while mixing in personality. It keeps the viewers’ attention, but remains professional throughout.

In contrast, Matthew Epstein´s VCV was too creative that it was hard to keep in mind that he was applying to Googe and not just making a funny video for YouTube. It is difficult to get past his personality and recognize why he would make a good employee.

Not everyone has the ability to make videos like Castro or Epstein with nice video equipment, but that does not mean making one with a laptop camera cannot be effective, too. The same general concepts apply: be creative, be professional, be personable. But additional factors should be taken into consideration.

Be focused

When making a VCV at home, be sure to have the camera focused on you, with no background noise or noticeable distractions. Also, make sure the lighting in your setting is flattering, and that you are dressed as you would if you were to arrive at a real, in-person interview. Image is key in VCVs, so it is essential to make an effort to make your video visually pleasing to compliment the information that you are sharing about yourself.

Sometimes it is also useful to consider whether the employer is open to receiving VCVs over paper resumes or not. Each company is different, but generally VCVs help applicants stand out to employers because they are able to see the applicant, rather than just reading their name on paper.

“We can immediately gauge an impression of our candidates and how they would present themselves to our clients and fare in an interview situation,” said Jason Atkinson, director of sales and marketing at Russam GMS.

Sending a VCV is a great way to give an employer a sense of who you are and what you’ve accomplished before potentially having to go in for an in-person interview.

Above all, make sure your VCV is interesting, but accurately reflects you as a potential employee at the company you are applying to. A creative, well-edited and well-made VCV can be the key to getting the career you are dreaming of.