German brands lose value

Europe bad and good By 20 May, 2020 No Comments

Top 100 most valuable German brands stand to lose up to 11% of brand value – over €49 billion – following devasting COVID-19 pandemic. Mercedes-Benz retains titles of Germany’s most valuable brand, brand value €58.7 billion. Germany’s fastest growing brand, RWE, jumps 32 spots in ranking following staggering 96% brand value growth. Chemicals giant BASF is nation’s strongest brand, Brand Strength Index (BSI) score 85.9 out of 100.

Spain’s image abroad

Culture By 5 May, 2020 No Comments

Spain is the land of beaches, cheerful people, relax and sun, but also of culture, music, theatre and art. There are hardly more creative people on the planet than in Spain, creative in everything … as well in making up, hiding, cheating, but also in overcoming. We asked a Dutch person living in Barcelona how it felt these days to be in Spain.

Syria needs Europa, Europe needs Syria

Immigration By 21 April, 2020 No Comments

The situation in Syria continues to worsen – an observation made innumerable times over the last nine years of brutal conflict. But the further hollowing out of Syrian society, the ongoing suffering of its people – especially given the possible spread of covid-19 – and its impact on European interests should still spark intense internal reflection in Europe. In addition to the moral imperative of helping the Syrian people, Europe’s chief interest in Syria is to re-establish stability, and thereby prevent refugee outflows to its own shores and terrorism in its own cities.