by Jan Goller
What impact does technology have on the retail sector? This question has been discussed a lot in the recent years and stays still unanswered. Some people even have referred to the ‘apocalypse’ of the sector caused by online shopping. But thanks to artificial intelligence (AI), companies in the retail sector will move from a “preventive” business model to a “predictive” model. This will help them to be much more efficient, according to the report “AI, the future of Retail” presented by the Spanish Association of Digital Economy (Adigital), ICEX and Kairos. AI can improve the customer service and optimize the production processes of retail.