EUROPEAN ADVERTISING SECTOR: Marc Díaz Williams believes the sector is dead

Jobs By 21 agosto, 2016 No Comments

Planet-bpm.com spoke with Marc Díaz Williams, founder of the agency Katapult in Madrid. Created in 2011, no one believed that businesses could grow with advertising in the hard times after the bailout of the financial sector. But Marc, half-American and coming from the financial sector, knew that it was possible with a unique touch of creativity. The young entrepreneur just received the distinction from the prestigious Instituto Choiseul of being one of the 100 Future economic leaders of tomorrow. The CHOISEUL 100 Spain ranking produced by this organization (an independent “think tank” dedicated to the analysis of strategic international matters) identifies the 100 most influential Spaniards in the business world under 40 years of age.

GERMAN CULTURE: What strikes a Spaniard?

Culture, Europe bad and good By 13 agosto, 2016 No Comments

by Stefanie Claudia Müller, Madrid

Begoña Quesada  is a Spanish journalist and writer who worked for many years in International politics. Even though she belongs to a very educated part of the Spanish society it is difficuilt for her, just as for everyone,   to  not see another country through stereotypes. The young mother lives with her family in Munich where life  even for somone from Cologne can be very different. In that sense “Alemania, el país imprescindible” plays with old clichés which  we relate to Germany like the obsession to plan everything and the eagerness to work well, but there are also some interesting and deeper insights about the German culture apart from these already very much described stereotypes that make this book valuable to read.

MADRID: Drugs are everywhere

Culture By 30 julio, 2016 No Comments

It’s a warm night in one of the many parks in the centre of Madrid, the thriving capital of a country where drugs pose one of the greatest problems. A classical “Botellón” is taking place, and everyone is having fun. This young social meeting, now a common outing for most young citizens takes its name from its main feature; binge drinking of alcohol.

CROWDFARMING: A Spanish example with bees

Europe bad and good By 29 julio, 2016 No Comments

by Anna Wanninger 

During the past 10 to 15 years beekeepers across the globe have detected a remarkable decrease of the bee population. In North America, the region with the most significant decline, this phenomenon is referred to as “Colony Collapse Disorder”. Having a closer look at Western Europe, we find France, Germany, Italy, the UK and Spain among the most affected countries.

GERMANY: Germany lacks specialists

Jobs By 21 julio, 2016 No Comments

German industry still lacks specialists in mathematics, informatics, the natural sciences and technology, according to a survey recently published by the country’s leading industrial organisations. It stressed that the shortage of graduates in these key fields had grown dramatically since the beginning of the year.